Rimal Engineering Products (Rimal), the premier agent for construction and building materials in the UAE, is celebrating two decades of trading under the Rimal name with the launch of a new website. After 20 years of trading in Abu Dhabi, during which time the company has grown substantially through word of mouth and client and partner recommendations alone, Rimal has launched a website which will provide another channel for information for the increasingly web-wise construction industry.

The company has managed to stay relevant and expand through its innovative approach to working with brands new to the region and developing their full market potential, and the last two decades have seen Rimal grow from a start-up in 1989, to a trusted partner for some of the construction and development industry’s largest companies. Key to its success is its close relationships with its principal brands and its ability to market, promote and sell products through its long standing network of customers and referrals.

Over the last 20 years, Rimal has launched and developed the market for leading international brands such as Conmix, Alno, James Gibbons Format, Strongwell, Avonite and E-Max, as well as Arabian Concrete Products. It has also been associated with BASF Construction Chemicals, formerly known as FEB Construction, since the company was formed. Rimal has a proud legacy of professional service and is involved with most new projects under construction in Abu Dhabi, including some of the most prestigious new residential and commercial developments in the Emirate.